The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Agency Rankings
BETC / Paris
Client
Title
Category
Award
Points
Choose Uber
Agency: BETC / Paris + Soldats / Paris
Client: Heetch
Category: Integrated / Omnichannel Campaign
Points: 9.00
Super
Agency: BETC / Paris + Big Productions / Paris + Hercules / Paris + SOME FILMS / Vilnius
Client: CANAL+
Category: TV, VOD, & Online / Over 90 Seconds - Single
Points: 9.00
The postal changing rooms
Agency: BETC / Paris + Carré Noir / Paris
Client: La Poste
Category: P.O.P. & In-Store / Single
Points: 4.50
The postal changing rooms
Agency: BETC / Paris + Carré Noir / Paris
Client: La Poste
Category: Experiential / Brand Installations
Points: 4.50
The Black Dog(s)
Agency: BETC / Paris
Client: Seconde Chance
Category: Active Engagement / Call to Action
Points: 3.00
The Freedom Edition
Agency: BETC / Paris + Sovage / Paris + GUM / Paris
Client: Society X RSF (Reporters without borders)
Category: Print & Promotional for Good
Points: 3.00
Choose Uber
Agency: BETC / Paris + Soldats / Paris
Client: Heetch
Category: Integrated / Omnichannel PR Campaign
Points: 3.00
The Black Dog(s)
Agency: BETC / Paris
Client: Seconde Chance
Category: Community Building
Points: 3.00
Choose Uber
Agency: BETC / Paris + Soldats / Paris
Client: Heetch
Category: Community Building
Points: 3.00
The Freedom Edition
Agency: BETC / Paris + Sovage / Paris + GUM / Paris
Client: Society X RSF (Reporters without borders)
Category: Traditional Media Relations
Points: 3.00
Super
Agency: BETC / Paris + Big Productions / Paris + Hercules / Paris + SOME FILMS / Vilnius
Client: CANAL+
Category: Direction / Single
Points: 3.00
First Coversation
Agency: BETC / Paris + Fondation Falret / Paris + Audio Network France / Paris + Sovage / Paris
Client: Heetch
Category: Experiential / Immersive / Events
Points: 3.00
The Freedom Edition
Agency: BETC / Paris + Sovage / Paris + GUM / Paris
Client: Society X RSF (Reporters without borders)
Category: Direct Marketing for Good
Points: 3.00
The Black Dog(s)
Agency: BETC / Paris
Client: Seconde Chance
Category: Digital & Online / Websites & Mobile
Points: 3.00
The postal changing rooms
Agency: BETC / Paris + Carré Noir / Paris
Client: La Poste
Category: Brand Installations
Points: 1.50
Client:
Heetch
Title:
Choose Uber
Category:
Integrated / Omnichannel Campaign
Award:
2025 Integrated / Omnichannel Bronze Pencil
Points:
9.00
Client:
CANAL+
Title:
Super
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Award:
2025 Film & Video Bronze Pencil
Points:
9.00
Client:
La Poste
Title:
The postal changing rooms
Category:
P.O.P. & In-Store / Single
Award:
2025 Out of Home Bronze Pencil
Points:
4.50
Client:
La Poste
Title:
The postal changing rooms
Category:
Experiential / Brand Installations
Award:
2025 Direct Marketing Bronze Pencil
Points:
4.50
Client:
Seconde Chance
Title:
The Black Dog(s)
Category:
Active Engagement / Call to Action
Award:
2025 Social Media Merit Award
Points:
3.00
Client:
Society X RSF (Reporters without borders)
Title:
The Freedom Edition
Category:
Print & Promotional for Good
Award:
2025 Print & Promotional Merit Award
Points:
3.00
Client:
Heetch
Title:
Choose Uber
Category:
Integrated / Omnichannel PR Campaign
Award:
2025 Public Relations Merit Award
Points:
3.00
Client:
Seconde Chance
Title:
The Black Dog(s)
Category:
Community Building
Award:
2025 Public Relations Merit Award
Points:
3.00
Client:
Heetch
Title:
Choose Uber
Category:
Community Building
Award:
2025 Public Relations Merit Award
Points:
3.00
Client:
Society X RSF (Reporters without borders)
Title:
The Freedom Edition
Category:
Traditional Media Relations
Award:
2025 Public Relations Merit Award
Points:
3.00
Client:
CANAL+
Title:
Super
Category:
Direction / Single
Award:
2025 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Heetch
Title:
First Coversation
Category:
Experiential / Immersive / Events
Award:
2025 Health & Wellness Merit Award
Points:
3.00
Client:
Society X RSF (Reporters without borders)
Title:
The Freedom Edition
Category:
Direct Marketing for Good
Award:
2025 Direct Marketing Merit Award
Points:
3.00
Client:
Heetch
Title:
Choose Uber
Category:
Commerce
Award:
2025 Direct Marketing Merit Award
Points:
3.00
Client:
Seconde Chance
Title:
The Black Dog(s)
Category:
Digital & Online / Websites & Mobile
Award:
2025 Direct Marketing Merit Award
Points:
3.00